Irene Fox / New York Brand Ambassador

New York Brand Ambassador for The Perfect Purée of Napa Valley

Captain/Floor Manager, Maison Pickle

Maison Pickle, a classic eatery in New York’s Upper West Side, specializes in French dip and cocktails. Irene Fox operates as the store’s Captain and Floor Manager. Since 2017, Irene has bartended at upscale establishments, including The 18th Room, the sister lounge to the Chelsea speakeasy Bathtub Gin (formerly known as Vintry Wine & Whiskey), and French Bistro Le District.

While she now holds the official title, Irene has been unofficially representing The Perfect Purée for some time. Her husband, Marcelo Chasi, a previous Brand Ambassador for The Perfect Purée, has since passed the baton to Irene. She often accompanied Marcelo on his runs while he was an active ambassador. In addition, to being a current Brand Ambassador for The Perfect Purée, she now also represents Caravedo Pisco of Peru.

Due to the fast-paced restaurant industry in New York, most of Irene’s interactions are brief and cordial. “Every once in a blue moon, I meet a manager or owner who wants to talk in-depth about the product and is completely blown away by its possibilities for elevating their menu. Those are great days,” states Irene.

Irene graduated from The Swedish Institute of Health Sciences in New York, the oldest continuously operating massage therapy training institute in the U.S. She worked as a licensed massage therapist for eight years focusing on athletes, dancers and acrobats. Irene was the in-house massage therapist at Body & Pole for nearly four years, a tier-three therapist at Equinox Spas for five years, and the lead therapist at Kiehl’s 1851 Spa for two years.

When not behind the bar, Irene is busy caring for her 3-year-old, Maya Luna.