Perfecting Flavor Today, Tomorrow, and the Future

About The Perfect Purée

Headquartered in Napa, California, The Perfect Purée of Napa Valley, LLC overlooks the familiar statue of a grape press that officially welcomes visitors to the celebrated wine-producing region of Napa Valley. The company’s corporate office hosts visiting customers and foodservice professionals.

With a vast network of foodservice distributors throughout the United States, Canada, and Mexico, The Perfect Purée continues to grow and enjoy status as the United States market share leader in frozen fruit purees. The company’s products are also available to home enthusiasts on its website,


A Recipe for Success

The company was founded by entrepreneur Tracy Hayward. Her love of cooking, combined with the desire to go into business for herself, was the motivation for Tracy to embark into the food industry. It was a recipe for success. Drawing upon her culinary background, she created a line of quality prepared purees for professional chefs and cooking enthusiasts: The Perfect Purée of Napa Valley.

As with many startup companies, Hayward’s venture was self-financed. Tracy sold her home for startup capital and started The Perfect Purée out of her parent’s home in Southern California. To immerse herself in the industry, she studied distributor networks, suppliers, product development, and processing methods. She visited processing plants and distribution facilities, attended dozens of trade shows, and researched equipment and packaging.

Since the product line was launched in 1988, The Perfect Purée has grown from eight to 40-plus flavors. Culinary and beverage professionals across the continent have come to count on the high quality and consistency of The Perfect Purée.


Our Practices

The Perfect Purée of Napa Valley is committed to business practices that have a positive impact on the environment. From the crops we source to our daily operations, we strive to uphold our practices and continually review ways to improve our efforts.

We source crops from growers who maintain sustainable farming practices. Our grower partners are committed to sustaining and improving the health and vitality of the entire farm environment – soil, water, air, plants, animals, and people.

Our Marketing efforts utilize technology and alternate methods to minimize paper consumption.

Our corporate headquarters has implemented impactful “Reuse, Reduce, Recycle” practices that include single-stream recycling, energy efficiency, and reduced printing.


Our Future

Our vision is to lead a flavor renaissance to inspire an elevated sensory experience worldwide.

Our mission is to curate natural and authentic flavors for creative culinary and beverage professionals.