FOR IMMEDIATE RELEASE
Contact: Michele Lex, Director of Marketing
(800) 556-3707 ext. 30
“The Perfect Purée of Napa Valley Products Available in Northern California Specialty Retail Locations”
NAPA, Calif., October 2008- The Perfect Purée of Napa Valley announces the launch of their premium purees and concentrates to consumers and to the specialty retail market, including Whole Foods Markets in Northern California. The product line consists of five purees, Mango, Prickly Pear, Raspberry, Strawberry and White Peach and three concentrates, Blood Orange, Passion Fruit and Pomegranate in an attractive 15 oz. recyclable jar ideal for home use. The product will be located in store freezer sections.
For over 20 years, top chefs have been using The Perfect Purée in everything from appetizers and sauces to cocktails and sorbets. The retail jar allows home chefs the same opportunity to add gourmet flavor to a variety of dishes and create classic cocktails like a white peach bellini right at home. In-store demonstrations will accompany the new product launch to show customers the versatility of the products.
At The Perfect Purée, we have a proud heritage with culinary and beverage professionals,” says Tracy Hayward, President and Founder. “Our reputation among professional chefs and mixologists is well known. However, as the company has grown over the past twenty years, so has the demand for purees from home consumers. The trend to make signature cocktails at home and chef-quality cuisine is very exciting. As a response, our purees are now available at local specialty markets in a size that compliments their everyday use. I encourage everyone to go to our website, which now includes news and recipes of interest to home users.”
”We use The Perfect Purée exclusively at Sweetie Pies,” says Toni Chiappetta, proprietor of the popular Napa, California bakery. “We tried other products but they did not have the pure fruit flavor that we need for our products. The purees are used in all our house made sorbets, ice creams and cake fillings. At certain times of the year some fruits are available but do not meet our high standards. In the middle of winter The Perfect Purée’s strawberry and raspberry purees make you think that you are tasting berries picked at the peak of their season.”
Professional chefs Elsie Tracy and Stacy Mackey run a personal chef service, The Gourmet Table in Napa, California. Since leaving their positions as pastry chefs at Wolfgang Puck’s Grand Café in Lake Buena Vista, Florida, they still use The Perfect Purée as essential ingredients in their home kitchens. Both chefs provide private chef services to local clientele. When staging special desserts, Chef Mackey said, “The Perfect Purée allows us to create frozen treats in an array of colored scoops of ice cream that resemble a painter’s palette.” Partner Chef Tracy chimed in, “Prickly Pear is one of my favorites. The Perfect Purée allows us to use non-seasonal fruit year round for a variety of dishes from sweet to savory”. Both chefs agree that the new retail size and availability in local specialty grocers will be a plus to their business. Chef Mackey added, “Wonderful flavors such as their mango and passion fruit have become swirls in our cheesecakes”.
As the newly appointed Chef de Cuisine for boutique Napa properties The White House Inn & Spa and 1801 First Inn, Chef Lynn Arthur finds herself incorporating The Perfect Purée daily into her menus. “Guests often ask me what that ‘secret’ ingredient is in my dishes so they can try to make it themselves at home,” said Chef Lynn. “The purees can be used in a variety of egg dishes, potato dishes, sauces, vinaigrettes and marinades. They are an efficient and lovely addition to any gourmet home kitchen.”
The purees and concentrates are all natural and contain no artificial additives, preservatives or colorings. The fruits are harvested at the peak of season, pureed and packed frozen to maintain the ultimate in fresh flavor and color.
Internationally distributed, The Perfect Purée of Napa Valley is the leading U.S. producer of premium fruit and vegetable purees. Since 1988, The Perfect Purée of Napa Valley has introduced more than thirty exceptional real fruit flavors and is renowned for making all of its purees and concentrates with top-quality produce. Retailers can contact The Perfect Purée of Napa Valley directly for a list of flavor s and distributors in their area. Log on to www.perfectpuree.com or call 866-787-5233.
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