Your Privacy Rights
The Perfect Purée of Napa Valley, LLC Privacy Policy
Effective as of July 18, 2024
Our Commitment to Privacy
Protecting your privacy is important to us. This privacy policy explains how The Perfect Purée of Napa Valley, LLC collects, uses and safeguards information you provide to us on this Site, or that you have otherwise given us which personally identifies you, as well as general, non-personal information that is automatically collected from our Site. This policy does not, however, govern the terms of our relationship or constitute any representation or warranty. The terms of our relationship are governed by our Terms and Conditions, which you can find at https://perfectpuree.com/terms-and-conditions. The terms the “Company,” the “Site,” “us” or “we” refer to The Perfect Purée of Napa Valley, LLC and this website.
The terms “you”, “your” or “customer” refer to the user, viewer, or customer using this Site. Please read this privacy policy carefully. If you do not agree to our practices, please do not register, subscribe, create an account, make purchases, order samples, or otherwise interact with this Site. By visiting and using the features on the Site (including mailing list sign up and browsing), or by providing us with your personal information, you agree to this privacy policy.
We are based in California, and this policy incorporates protections for California residents provided under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA”). Since we care about your privacy, we provide the same rights to all of our customers whether or not they are California residents. As discussed further below under Legal Disclaimers, your use of this Site and our services are subject to California and United States law.
Scope of Privacy Policy
This privacy policy applies when you visit the Site, including the mobile site, or mobile application; when you make a purchase from us through our online store; subscribe to any of our mailing lists including text and email newsletters; register for our promotions; and when you engage with one of our brand pages on community websites including, but not limited to, Facebook, Twitter/X, YouTube, LinkedIn or Instagram (which are also subject to those services’ own privacy policies).
This privacy policy also includes requirements related to service providers and third parties as may be used in connection with the use of the Site, including, but not limited to: email marketing services, client management services, shipping services, distribution services, transaction tracking services, and payment services (“Third Parties”).
The Perfect Purée of Napa Valley, LLC shares personally identifiable information with Third Parties for the business purposes discussed below, but does not sell personally identifiable information to any Third Parties.
Summary of Your Rights
If you ever have any questions about how we use and store your personal information, you can submit those questions to us at info@perfectpuree.com. Below is a non-exhaustive summary of the rights you have in this policy. This summary is only for your convenience: it does not change the details, exceptions and legal obligations that apply to these items set out in more detail below:
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- We share personally identifiable information with Third Parties for uses in connection with our Site, as described below, and for certain explicit circumstances in which disclosure may be required by law. Your personally identifiably information will not be sold to any Third Parties.
- You may request that we correct or delete the personal information you provided to us at any time by sending your request to info@perfectpuree.com or by phone at (800) 556-3707, and we will correct or delete it (unless there is a specific reason we need to keep it).
- You may opt out of receiving marketing e-mails, texts, or the use of your personal data by us for direct marketing purposes. To opt out of the use of your personal data for this purpose, contact us at info@perfectpuree.com, reply STOP to a text message, or contact us by phone at (800) 556-3707. But you may miss out on any special offers.
- Up to twice a year, you may ask us about the personal information that we collect and store, by contacting us at (800) 556-3707 or info@perfectpuree.com.
- We do not and have not sold customers’ personal information. We share customer information with Service Providers or Third Parties we use in connection with the Site, such as email marketing services, shipping companies or credit card processors. We do not collect sensitive personal information.
- You can opt out of sharing your information by clicking the “Do Not Sell My Personal Information” button at the bottom of this page or contact us at info@perfectpuree.com or by calling (800) 556-3707; except you cannot opt out of sharing information necessary to facilitate your transactions.
- We use cookies in order to deliver web content specific to individual’s web navigation interests or to keep track of online purchasing transactions. You may manage your cookies, ‘Do Not Track,’ and similar technologies by accessing your browser’s preference/settings menu. You cannot opt out of cookies that are necessary to make the site function.
- You have a right not to receive any discriminatory treatment by the Company for the exercise of the privacy rights conferred by the CCPA.
NOTICE OF COLLECTION
Who is Collecting Your Data
The Perfect Purée of Napa Valley, LLC controls the data that is collected on the Site. You can contact us anytime at: info@perfectpuree.com or (800) 556-3707.
Categories of Information We Collect
We collect and store certain personal information about you at various points in order to provide you with products and services. We collect this information from information that either you provide us directly or gathered from your devices. We also use this information and additional information we collect to customize our services to your preferences and provide you with products and services that we believe will appeal to you.
California defines certain categories of “personal information.” We collect information that falls into these categories directly from you and your electronic devices, as well as from other publicly available sources, and it is disclosed in the manner described below.
We collect the following categories of personal information as defined by the CCPA:
(A) Identifiers such as name, residence address, internet protocol address, and email address;
(B) Other identifiers including telephone numbers, credit card numbers or other payment information;
(C) Commercial information such as purchase history;
(D) Internet activity information such as interactions with our communications and our website; and
(E) Geolocation of electronic device accessing our website (we collect only general locations and do not collect your precise location).
We share the information above only with the Service Providers and Third Parties and contractors we engage as discussed below. We do not collect, use, or disclose sensitive personal information. We do not sell any personal information to Third Parties.
We may also collect non-personal or de-identified information from you including, but not limited to, demographic data. Unless otherwise required by applicable law, we may use and share this information, which does not personally identify you, for any purpose.
Why We Collect Your Information
We collect your information to manage our relationship with you and send you communications, and for a number of our other business purposes, including the following: purchasing through our online store (such as for payment processing) and for our complimentary sample program.
TRANSACTIONS
We are required to collect and provide your information to certain Service Providers and Third Parties in order to process orders and shipments and for the purpose of future communication with online customers, as discussed further below.
MARKETING
We also use the information we collect for our marketing purposes. Information shared with Service Providers and Third Parties for these purposes includes, but is not limited to, name, email address, phone number and postal address. If you would like to opt out of our use of your information for marketing purposes, or to be removed from our email list, you may contact us at info@perfectpuree.com. Even if you opt out, we may still send emails to you concerning specific transactions or other non-marketing related messages.
When you visit the Site, we also collect some basic non-personal information about you and your browser. Examples of such non-personal information that is collected include Internet Protocol (IP) address of computer being used, web pages requested, referring web page, browser used, and date and time. This non-personal information is anonymous and helps us understand how visitors browse our Site, so that we can make their shopping experience better. We do not make any efforts to identify you from this non-personal information.
Notice of Right to Opt-out of Sale/Sharing
Under California law, you have the right to opt out of the sale or sharing of your personal information. We only share personal information with the applicable Service Providers and Third Parties we use in connection with the Site, as described above. We do not sell personal information, but we are providing you with the ability to opt out of the sale or sharing of your personal information by sending an email to us at info@perfectpuree.com with the subject line Do Not Sell or Share My Personal Information or by calling (800) 556-3707. Even if you opt out of sharing, we may still provide your information to Third Parties to the extent necessary to process your transactions.
How Long We Keep Your Information
We will retain your information for as long as your account is active or as necessary to provide you services and to maintain a record of your transactions for financial reporting and compliance purposes. If you wish to cancel your account, please contact us at info@perfectpuree.com. We will keep your order history on file indefinitely so that we can always provide you with information on what you ordered previously unless you ask us to delete it.
Your Rights to Access, Delete and Correct Data
If you so desire, we will provide you with a copy of your account data, delete your account, or provide you with what personal information we have collected at your request. Up to twice a year, you may ask us whether we are collecting, storing, using, disclosing or selling your personal information, what categories and specific pieces of personal information of yours we are collecting and storing, the categories of sources from which our personal information is collected, the business or commercial purpose for collecting your personal information, and whom we may have shared your information with.
You may request a copy of the categories of personal information we have about you by visiting the “Contact Us” page on the Website, by contacting us at info@perfectpuree.com or by (800) 556-3707. We may contact you further to verify your identity if we do not have sufficient proof in your request, such as the request being sent from your email address that matches the one we have. If you request specific pieces of information, to verify your request you will need to provide a declaration to us via mail at The Perfect Purée of Napa Valley, LLC, ATTN: Customer Service, 2700 Napa Valley Corporate Dr., Suite L, Napa, CA 94558. We will work diligently to respond to your requests and will provide you with a free response within 45 days.
If you would like us to delete or correct your data, please contact us at info@perfectpuree.com or by visiting the “Contact Us” page on the Website at (800) 556-3707. Depending on the nature of the data that you request we delete or correct, we may require you provide two or more data points that match the information in our file. In addition, if you have an account for the Site, you may access certain personal information in your account by logging in to your account directly through the applicable site to make changes to your information.
Note that even if you request deletion, we may continue to retain and use information as may be authorized or necessary under California Law. While you have the right to request that we delete or correct the personal information you provide to us and we will not discriminate against you for exercising any rights that you have, we will no longer be able to ship products to you in the future unless you provide the necessary information to carry out such transactions.
We will verify your identity for purposes of such a request to delete, correct or know. If you have an account on the Site, we will verify your request for information through your account. If you do not have an account, we will verify your request depending on the nature of the request. If you request to know the categories of information, we will request that you provide two pieces of information that match our records, which may vary depending on the information we have on file. If you request to know specific pieces of information, we will require additional verification to match three pieces of information on file, as well as a signed declaration. If you would like to designate an authorized agent to make such a request or your behalf you may do so by providing us with your signed permission of such authorization, verify your identity with us as described above, and confirm that you provided the authorized agent permission to submit the request; or your agent must provide proof of a power of attorney.
In order to ensure protection of your information from fraudulent requests, we require you provide us with additional information to verify your identity should you wish to access or delete your data. For your protection, in the event the requisite verification is not satisfied, we may deny the request for access to your account data or to delete your account.
Protecting Your Information
We make every effort to ensure that any data that we store about you is kept behind a secure firewall and is not accessible to the public in any way. We do not collect sensitive information such as credit card numbers – such information goes directly to our payment transaction service and we do not have access to that information. We protect user data offline as well by restricting access to information to only those employees (for example, a Customer Care representative) who need the information to perform a specific job. All employees are kept up to date on our security and privacy practices and are aware of the importance of keeping customer data secure and safe at all times.
Although we use our best efforts to protect the security of your information and our system, and we have agreements in place with our processors requiring them to do the same, no transmission via the internet or storage of data can be guaranteed to be 100% secure. As a result of this and other factors beyond our control, we cannot guarantee the security of the information that you transmit to or through our Site. Therefore, you assume that risk by using the Site.
If you have any questions about the security of our Site, please feel free to contact us at info@perfectpuree.com.
How We Share Your Information With Service Providers and Third Parties
We value your privacy, and we will never sell or rent any personal information.
We work with Service Providers and Third Parties to assist us to fulfill our sales and services to you and to process your data, including shipping companies, credit card processors, and email management companies to ship orders, process credit cards, bill users for goods and services.
From time to time, we may also employ other companies and individuals to perform services, to maintain and operate the Site, and to maintain certain features on the Site. To such parties, we may disclose non-personal information such as traffic patterns and website usage data, but in no event will we disclose any personal information. Third Parties may also acquire browsing data or other information about your activity on the Site through cookies.
We also may employ Service Providers or Third Parties to analyze our sales data for internal purposes, in which case we may disclose information to such parties such as the items purchased, the location of shipment, and the frequency of purchases. We additionally may enlist a Service Provider or Third Party to assist with marketing and sending member e-mails, in which case we will provide these third party vendors only with member e-mail addresses. Again, we require all such Service Providers and Third Parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any information provided for services on our and your behalf.
Cookies
Our Site uses cookies to speed navigation, keep track of items, and provide you with custom-tailored content. We also use cookies to remember some of the information you’ve given us so you don’t have to reenter it each time you visit the Site. By showing us how and when shoppers use the Site, cookies also help us see which areas are popular and which are not. Many improvements and updates to the Site are based on data such as total number of visitors and pages viewed. Most browsers are initially set to accept cookies. You may manage how your browser handles cookies and related technologies by adjusting your browser’s security and privacy settings. Refer to instructions related to your browser to learn about privacy and security settings that are available to you. The Site provides the opportunity for you to reject cookies and decline to use cookies in connection with your use of the site when you initially visit the Site. The cookies that we use do not allow other parties to collect personally identifiable information about your online activities over time and across different Web sites. If you reject, block or delete cookies, you may not be able to use particular features of the Site or to take full advantage of features offered on the Site, and you will not be able to place an order on the Site.
Do Not Track Signals
Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our website not to collect tracking information. The Site does not track information from users through cookies if a “do not track” signal is received Information tracked by the Site through cookies is discussed above.
Data of Minors
The Site is not directed at children. As a result, we will not knowingly collect information from minors of any age in the U.S., including those under 16, with or without consent from their parents or guardians. We do not knowingly sell or share the personal information of consumers under 16 years of age.
Protecting the privacy of children is very important to us. If we learn that we collected the personal information of a minor, we will take steps to delete the information as soon as possible. If you believe we have inadvertently collected the personal information of your minor child, please contact us at info@perfectpuree.com.
Legal Disclaimers
In addition to the use of your personal information for our business purposes, and subject to our not otherwise sharing or selling your data to Third Parties except as set forth above, The Perfect Purée of Napa Valley, LLC reserves the right to disclose your personally identifiable information as allowed or required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Site.
This Site may contain links to other sites. We are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of each site that collects personally identifiable information. This privacy policy applies solely to information collected by this Site.
As set forth above, the Site is in, and this Privacy Policy is governed under the laws of California and the United States.
Privacy Policies Update
We reserve the right to modify this privacy policy at any time. We may periodically revise this privacy policy without notifying you of the changes, but will leave it up to you to check periodically if we make any material changes. It is up to you to consult this page to become aware of the changes. However, if we have your email address, we will notify you in the event we make any changes that substantially affect your rights to your personal data, specifically, if we intend to change our policy that we do not sell your personal information to any Third Party.
If you have any questions about this policy, you can reach us at info@perfectpuree.com.
[Last Updated July 18, 2024]