FOR IMMEDIATE RELEASE
THE PERFECT PURÉE OF NAPA VALLEY
INTRODUCES BEVERAGE ARTISTRY®
Premium blends and classics for the bar professional that will inspire creativity
NAPA, California – April 2009 – Since 1988, The Perfect Purée of Napa Valley’s premium fruit and vegetable purees have been an essential ingredient for the country’s top chefs, pastry chefs and beverage professionals. The Perfect Purée is pleased to introduce a new product line developed for beverage professionals, Beverage Artistry®. This unique frozen line consists of unparalleled flavor profiles and freshness, resulting in the perfect beverage.
The Perfect Purée of Napa Valley’s Beverage Artistry® capitalizes on the current trends in the beverage world, enabling even the most discerning beverage artist to exceed the limits of their palate imagination. Unique, balanced and iconic flavors provide a platform upon which creativity has no boundaries – every glass is a liquid canvas.
The line offers:
The Beverage Artistry® product line consists of three premium blends and five iconic classics:
El Corazon – A mélange of passion fruit, blood orange and pomegranate concentrates. It is inspired by his celebrated signature cocktail of the same name. The interplay of these three concentrates give rise to a bold, intense flavor as rich and deep as its vibrant crimson color. Partners well with tequila, bourbon and vodka.
Yuzu Luxe Sour – A luxurious sour blend inspired by Asia’s exotic citrus fruit Yuzu. This blend has an aromatic botanical flavor from lemongrass and Kaffir lime which complements the tartness of the Yuzu juice. Yuzu is one of the hottest flavor trends in food and beverage today. Partners well with vodka, tequila, gin and bourbon.
Passion Colada – The addition of passion fruit concentrate to pineapple and coconut elevates the standard Piña Colada. Partners well with rum, spiced rum, bourbon and vodka.
Classic Sweet & Sour – This lime and sugar combination are the ideal base for iconic cocktails and twists on the classics. Partners well with tequila, vodka, bourbon and gin.
Rum Runner – What’s old is new again! This flavor is a classic cocktail updated for easy execution with banana and blackberry combined to provide the foundation for the classic Rum Runner. Partners well with rum, spiced rum, vodka, cachaça and tequila.
Red Sangria – Inspired by the traditional punch of Spain and Portugal. This fruit based mix is ideal for pitchers of red wine and allows a restaurant to serve sangria immediately, rather than waiting for the flavors to meld.
White Sangria – Inspired by the traditional punch of Spain and Portugal. This citrus based mix is ideal for pitchers of white wine and allows a restaurant to serve sangria immediately rather than waiting for the flavors to meld.
The new Beverage Artistry® premium blends and classics are available for foodservice, packed frozen, 32 fluid ounce (quart) gable top units, six units per case. Product can be stored frozen for up to two years. Keeps refrigerated for 14-21 days at 36-40 degrees F. once thawed. The Perfect Purée of Napa Valley Beverage Artistry® is distributed in the U.S., Canada, and Mexico.
About The Perfect Purée of Napa Valley